Tuesday, July 21, 2015

FORBES - Power of Posture and Utilizing AlignMed


All,

TODAY, there was Another powerful article in FORBES about the power of Posture and utilizing the ALIGNMED Products.   Please note all the incredible references listed that BACK THIS UP.**


LEADERSHIP  407 views

Confessions Of A Posture Junkie

I should have known I was in trouble when I started showing pictures of my underwear to strangers. But, by then, it was too late. I was hooked.

My name is Carol and I'm a posture junkie.

It all began with the reaction I saw when I was introduced as a speaker who writes and lectures about body language. I watched as people automatically, changed their posture. They held their heads higher, pulled their shoulders back and tightened their abdominal muscles. In doing so, they became transformed — instantly looking more powerful, confident and energized.

And they remained that way . . . for about 60 seconds. That's how long it took before most people began to relax back into their usual way of sitting or standing. I knew that "usual" for too many of us is the result of old injuries or current bad habits from activities like sitting hunched over at the computer with shoulders rounded and head pushed forward — which over time makes it feel normal to hold our bodies improperly. So I began to think more intently about my own posture.

Research validated everything I suspected and drew me deeper into the "posture culture."

Harvard and Columbia Business Schools researchers looked at the physical and emotional effects of holding both high and low power poses, and found that high power posers (like the "Superman" or "Wonder Woman" posture with legs apart, shoulders back, and hands on hips) made people not only looked more powerful, but feel more powerful – the result of higher levels of testosterone (the power and dominance hormone) and lower levels of cortisol (a stress hormone). This neuroendocrine profile of High testosterone and Low cortisol has been consistently linked to such outcomes as disease resistance and leadership abilities. Low power posers, on the other hand, experienced significant drops in testosterone and increases in cortisol – which left them looking and feeling less powerful and more vulnerable.

A joint study by the USC Marshall School of Business, and J.L. Rotman School of Management at the University of Toronto, found that by simply adopting more dominant poses (open and expansive posture), people felt in control and were able to tolerate more physical pain and emotional distress.

An Ohio State University study found that people who were slumped over their desks were less likely to believe the positive comments they wrote about their qualifications for a job. Those who sat up straight were more likely to accept their own statements as valid.

In research from Kellogg School of Management at Northwestern University, it was consistently found across three studies that posture mattered more than one's rank in an organization's hierarchy in making a person think and act in a more powerful way.

A study at Queens University in which subjected walked on a treadmill found that those who were encouraged to walk with a more slumped body posture remembered more negative words on a follow-up test. Those who walked with an upright posture recalled more positive words. To the researchers, this was evidence that assuming a "happier" posture helped create happier people.

This aligned with findings from experiments at Ohio State University and San Francisco State University found that assessed how posture affected an individual's ability to generate positive and negative thoughts. When sitting up straight, it was discovered, participants found it easier to conjure up positive thoughts and memories. When sitting in a collapsed position and looking downward, participants found it much easier to recall hopeless, helpless, powerless, and negative memories.

One study at the Indiana University  even suggested that babies' learning ability could be affected by their postures. It looked how "objects of cognition, like words or memories are linked to the body's posture or position – and found that having a straight spine actually improved an infant's ability to map new experiences and remember things.

I knew I was getting pulled in deeper and deeper, but my addiction didn't come into full manifestation until I tried on an AlignMed PostureShirt – a spandex garment with controlled stretch neuro-bands that gently adjusted my posture by rolling my shoulders back and down.

Carol traveling in her AlignMed PostureShirt

Carol traveling in her AlignMed PostureShirt

By then I knew that posture affected energy level and productivity – but I wasn't aware of just how much. A month-long study of 95 computer users who wore PostureShirts under their normal work clothes in a call center at Colorado Springs Utilities gave me the answer: For the garment wearers, postural fatigue and muscular fatigue decreased by 21% and 29%, respectively, and energy level and productivity increased by 20% and 13%, respectively.

After that, there was no turning back.

Now I do exercises to improve my posture, I stay aware of it throughout the day and I wear a PostureShirt whenever I'm sitting at the computer or when I work out at the gym. I also wear it whenever I travel – especially internationally – to increase comfort, restore energy, and reduce jet lag. And I show pictures of my underwear (like this one of a model in one of  AlignMed's garments) to whomever is sitting next to me on the airplane.

AlignMed PostureShirt

AlignMed PostureShirt

My name is Carol and I'm a posture junkie – and proud of it!

Carol Kinsey Goman, Ph.D., is an international speaker, an author, and a leadership presence coach. Contact Carol at 510-526-1727, Carol@CarolKinseyGoman.com, or www.CarolKinseyGoman.com.


 

Bob Waeger  |  Medical Sales Director

2909 Tech Center Drive, Santa Ana, CA 92705
T  714-975-9330        C  714-514-8038 
bwaeger@alignmed.com     alignmed.com

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