Biotonix Announces Pilot Project With Equinox, Renowned Upscale Health and Fitness Clubs in the U.S.
Pilot project to kick-off this month at Columbus Circle club in Manhattan New York
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Press Release Source: Biotonix (2010) Inc. On Wednesday November 10, 2010, 8:30 am EST
BROSSARD, QUEBEC--(Marketwire - Nov. 10, 2010) - Biotonix (2010) Inc. (TSX VENTURE:BTX - News; "Biotonix"), a leader in postural health and fitness, announced today an agreement with Equinox, renowned upscale health and fitness clubs in the U.S. Biotonix's FitPrint(TM), its software solution to assess posture, will be tailored to reflect Equinox's unique approach to fitness. The branded solution will first be implemented as a pilot project at the Columbus Circle club in Manhattan New York, NYand could lead to greater scale implementation in 2011 among Equinox's Tier 4 clubs across the U.S.
"The Equinox pilot project is the fruit of our recent business development initiatives in the fitness market, and moreover represents a high value potential customer for Biotonix. Our best resources will be deployed to ensure the success of the project," declared Mrs. Louise St-Onge, CEO of Biotonix. "Equinox's clientele is highly demanding and we are confident they will find FitPrint(TM) to be a sophisticated, valuable tool that produces visible and measurable results in reaching optimal posture," she concluded.
"Equinox strives to offer its members innovative, first class programs with cutting-edge tools. Our approach to fitness is truly integrated, encompassing the multiple facets of lifestyle, health and mind-body wellness. We see a fit for Biotonix's postural solution in our offering and it could be a useful tool for Equinox trainers to follow member's progress towards achieving optimal posture," commented David Harris, Senior Director, Personal Training of Equinox.
Founded in 1991, Equinox boasts 50 prestige clubs which offer its clientele innovative group fitness program, industry-leading personal trainers, state-of-the-art strength and cardio equipment, progressive spa treatments and other amenities. Voted Best Gym in America by Fitness Magazine, Equinox has locations in New York, Connecticut, Southern California, Northern, California, Chicago, Florida , Boston, Washington, D.C., and Dallas.
According to IHRSA, 29,750 health clubs in the U.S. service 45.3 million members. IHRSA estimates 2009 industry revenues at $US 19.5 billion.
About the FitPrint(TM) posture assessment solution
FitPrint(TM) has the capability to assess posture in order to improve muscular balance and performance. The application analyzes posture and body alignment using fundamental biomechanics variables such as joint compression forces, vertical alignment deviations and center of gravity. FitPrint(TM) generates a personalized corrective exercise and stretching program designed to correct muscular imbalances, decrease compression forces, maximize center of gravity, strengthen weak muscles and stretch tight muscles and finally allow for an optimal balance between muscle tone and flexibility. Tracking capabilities allow to measure progress and improvements over determined periods.
ABOUT EQUINOX
Equinox Fitness Clubs operates 50 upscale, full-service facilities in New York, Chicago, Los Angeles, Florida, Boston, San Francisco, Dallas and DC. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results. For more information: www.equinox.com
BIOTONIX PROFILE
Biotonix (TSX VENTURE:BTX - News) offers innovative health solutions for posture correction and fitness using a web-based imaging software technology. Biotonix is currently developing novel orthotics for the back and foot, also geared specifically toward improving posture. For more information please visit www.biotonix.com.
BIOTONIX'S FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. There is a risk that expectations and forward looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on these forward looking statements as they involve risks and uncertainties, which could make actual results differ materially from those projected herein and depend on a number of factors including, but not limited to, no history of profitability, future financing, intellectual property and patents, key personnel, competitive marketplace, technology obsolescence, share price volatility and other risks detailed from time to time in the Company's filings. While Biotonix anticipates that subsequent events and developments may cause its views to change, Biotonix specifically disclaims any obligation to update these forward looking statements, unless obligated to do so by applicable securities laws.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
